🔗 Share this article

TikTok is introducing a new feature that enables them to lessen the quantity of AI-created content appearing in their feeds. This move comes as the platform revealed that it now features over 1 thousand million content made with AI.

Pilot Phase and Launch

This change is being tested over the next few weeks before a full-scale release. This development coincides with a surge in AI-generated material, fueled by emerging content generation software.

AI Content on Other Platforms

It has been noted that approximately a tenth of the quickest rising content creators on another major platform primarily display content made by AI. A considerable share of this output is considered low-quality AI content, a term for substandard, mass-produced content that is frequently nonsensical or dreamlike.

“We know from our community that numerous viewers appreciate content made with AI tools, including AI artwork to educational videos, and we intend to provide users the option to adjust the amount of that, depending on their own preferences,” said a platform representative.

Volume and Proportions

The service announced that there are now over a billion videos on its service identified as made with AI. In total, in excess of 100 m media items are submitted to the platform every day, making AI-generated material a minor percentage of its total content library.

Customizing Your Feed

Users will be capable of limit or boost the level of AI-generated videos they view by using the topic control setting in the application and picking the AI content topic. Additional categories that are already be modified under the setting include current affairs, clothing, aesthetics, and choreography.

AI Disclosure Rules

TikTok’s guidelines mandate creators to label “realistic” AI-made content, and it prohibits dangerous deepfakes of well-known individuals or critical incidents. Any believable AI-generated clip that is unmarked can be taken down under its user guidelines.

Furthermore, the app will from now on add an artificially created watermark to content created with its built-in AI features, or identified by an collaborative effort for identifying content made by AI. This measure is aimed to stop users from trying to evade the labeling process.

Responsible AI Funding

TikTok is furthermore introducing a $2 million awareness program for professionals and organizations to produce learning resources about ethical AI use. This initiative will assist non-profit groups specializing in teaching coding and technology.

Moderation Strategy

The video-sharing app has justified its moderation strategy, amid debate over intentions to make redundant hundreds of review team members in the United Kingdom. TikTok is set to eliminate a significant number of roles in its content moderation department in the UK capital, with trade unions and internet security professionals voicing alarm that humans are being replaced by machine-led review.

A company official explained that people-led review would remain essential, but AI can protect employees by removing the most distressing content ahead of it has to be seen by staff. The platform stated a 76% decrease in explicit and harmful content seen by human moderators over the past year due to intervention by its machine learning processes.

We believe it is crucial to balance humans and technology to keep the platform safe,” the official commented. “We’ll have humans as integral to the approach, but we additionally believe it’s very important to minimize viewing of unsafe media as quickly as possible, which is where a extensive automated help is making a difference work at speed.”